SEO (Search Engine Optimisation)
Welcome! We are one of the fastest growing organisations within the SEO (Search Engine Optimisation) industry. This is largely due to two factors, which are the proven affordable results we create and the simple scalable way in which the company operates.
With a current turnover in excess of ￡2million, a very successful team of employees which is rapidly growing, and a customer base of over 2500 we have the structure in place to deliver the results you are looking for. We have a very simple philosophy; make the SEO work for our customers. When it works, customers are happy to keep paying for cost effective results. This means we have no up front fees and no long-term contracts.
What is successful Search Engine Optimisation - SEO?
Successful SEO is quite simple. It is about delivering the best results for your investment.
Before we start you can see if Search Engine Optimisation - SEO is for you by answering these four questions:
- Do your customers use search engines to look for your industry/ products/services?
- Does your site appear for all the possible phrases your customers may search for on search engines?
Is your website specifically designed to represent your business or service in a way that will attract customers?
- Is your price or service competitive in your market?
What you must look to ensure is that you choose “the best search engine optimisation company.”
It is vital that you do not choose a specialist Search Engine Optimisation -SEO company that only works on this one aspect.
Search Engine Optimisation – SEO is only one of the major components. The industry falls into four main skill sets, which are:
- Web Design & Website Marketing
- Search Engine Optimisation
- Web functionality
- Internet marketing
In order to achieve the best results you have to take important elements from each area. Here are some aspects from each category that you may find interesting:
Web Design:
Not all website’s can be indexed properly by the search engines. As a result you may pay ￡1000’s for the design and when you come to use an internet marketing service company, often you have to pay again for the errors to be corrected.
The design of your the site does not match your target market. The colour scheme and layout are very important as they dictate to a certain market. For example bright fluorescent colours are price or emergency related whereas black, navy and maroon are prestige colours.
Search Engine Optimisation & Marketing - SEO:
There are a number of SEO techniques, how do you know which ones are being applied to your site and what they are?
Keyword selection, it is essential you choose the most productive keywords to optimise; they are not always the most searched for phrases.
Internet Marketing:
How do people buy? Geography is very important. If you are optimising locally it is important to use local telephone numbers.
You may spend money on various links but how effective are they? We can allocate specific telephone numbers to specific mediums and use your website analytics to see which ones are generating the most cost effective traffic and business.
Web Functionality:
Many e-commerce shops are not compatible to our methods of Search Engine Optimisation - SEO. The Search Engine needs to see your site right down to the individual product level..
Do you have effective shopology, i.e. are associated products linked to each other to maximise on sales?
